Emerald of Katong
Emerald of Katong at 29 Jalan Tembusu, Singapore 438235 is a large-scale 99-year leasehold condo new launch in the heart of District 15 (Katong), developed by Sim Lian Group. Its arrival has been keenly watched due to its scale (846 units), comprehensive facilities, efficient “post-harmonisation” layouts, and highly competitive pricing compared to next-door rival, Tembusu Grand.
Project Overview
- Developer: Sim Lian Group
- Tenure: 99-year leasehold (from Nov 2023)
- Site Area: ~221,436 sqft
- Units: 846 (across 6 blocks, 18–21 storeys)
- TOP: Expected by 30 June 2029
- Architect: A.N Architects LLP
Unit Types & Mix
| Unit Type | Size (sqft) | Number of Units (approx.) |
|---|---|---|
| 1 Bedroom + Study | ~517–560 | 82 |
| 2 Bedroom + Study | ~710–861 | ~290 |
| 3 Bedroom (Flexi/Deluxe) | ~1,012–1,151 | ~284 |
| 4 Bedroom (Premium/Luxe/With Study) | 1,152–1,302 | ~158 |
| 5 Bedroom Luxe | 1,475–1,561 | 36 |
| Penthouses | Varied | Selected |
- Notably efficient layouts maximising usable space, strong focus on 2- and 3-bedroom units perfect for families and investors.
- 4-bedroom units start smaller (1,152 sqft) and are more affordable compared to Tembusu Grand, which begins at 1,432 sqft for a 4-bedroom.
Facilities & Lifestyle
Emerald of Katong stands out with large-scale facilities across three zones—Active, Wellness, and Adventure:
- 9 swimming pools (lap, lagoon, spa, wading, adventure)
- Clubhouse (“The Emerald Club”) with gym, rooftop function rooms, games/reading/collab/meeting room
- Indoor air-conditioned playroom, outdoor playgrounds, tennis court, BBQ, garden decks, lawns, sky terraces, sensory paths
- Private lift lobbies for premium 5-bedrooms and some 4-bedroom types
Location & Connectivity
- 5 minutes’ walk to Tanjong Katong MRT (TEL); accessible to Katong Park and Marine Parade stations
- Within 1km of Tanjong Katong Primary & Haig Girls’, near Canadian International School, Chung Cheng High
- Steps to Katong/Joo Chiat’s food, cafes, beach, Parkway Parade, and East Coast Park
- Minutes’ drive to CBD, PIE/ECP, or Changi Airport
Key Strengths
- Large unit mix = scale for full resort lifestyle at lower maintenance fees per household
- Value for money: Launch pricing generally 5%–10% lower PSF than Tembusu Grand next door[1][2][3]
- First D15 mega project designed under new GFA guidelines—layouts are notably usable and functional
Emerald of Katong vs. Tembusu Grand
| Feature | Emerald of Katong | Tembusu Grand |
|---|---|---|
| Developer | Sim Lian Group | CDL / MCL Land |
| Tenure | 99 yrs (from 2023) | 99 yrs (from 2022) |
| Units | 846 | 638 |
| Blocks/Heights | 6 blocks (18–21 storeys) | 4 blocks (20/21 storeys) |
| TOP | June 2029 (est) | Oct 2028 (est) |
| 1BR/2BR Min Size | ~517 sqft (1+S) / ~710 sqft (2+S) | ~527 sqft (1+S) / TBA (2BR) |
| 4BR Min Size | 1,152 sqft | 1,432 sqft (no smaller 4BR) |
| 5BR Min Size | ~1,475 sqft | 1,711 sqft |
| Unique Amenities | 9 pools, Emerald Club, private lifts | Sky gardens, multiple clubs, concierge |
| MRT | 5 min walk to Tanjong Katong (TEL) | 6–7 min walk to Tanjong Katong (TEL) |
| Orientation | Usable, compact layouts | Larger, more premium layouts |
| Pricing | ~5–10% lower PSF than Tembusu Grand | Higher |
Summary
- Emerald of Katong offers more compact and value-driven layouts, a wider spread of facilities, and lower entry quantum, making it extremely attractive to families, upgraders, and investors who value space as well as price[2][1][4][5].
- Tembusu Grand features larger and more premium unit types with a focus on luxury, and high demand for their larger formats.
- Both projects share superb connectivity, proximity to top schools, and the vibrancy of new, lifestyle-rich Katong/East Coast living.
Emerald of Katong’s launch adds a strong and affordable option in this high-demand neighbourhood, particularly for buyers seeking a modern home, efficient layouts, and a full suite of facilities at highly competitive prices[2][4][3][1].Emerald of Katong at 29 Jalan Tembusu is a major new 99-year leasehold launch by Sim Lian Group, set within vibrant District 15 and aimed at families and buyers seeking efficient layouts, full lifestyle facilities, and value. It sits next to Tembusu Grand, making for a direct comparison between two of the largest and most anticipated launches in Katong.
Emerald of Katong Overview
- Developer: Sim Lian Group
- Tenure: 99-year leasehold (from Nov 2023)
- No. of Units: 846 (6 blocks; 18/19/21 storeys)
- TOP: Expected 2029
- Land Area: ~221,436 sqft
Unit Types (approximate sizes/number of units)
- 1BR+Study: ~517–560 sqft / 82 units
- 2BR+Study (most units): ~710–861 sqft / ~290 units
- 3BR (flexi/deluxe): ~1,012–1,151 sqft / ~284 units
- 4BR (Premium/Luxe): 1,152–1,302 sqft / ~158 units
- 5BR Luxe: 1,475–1,561 sqft / 36 units
- Efficient, post-harmonisation layouts with private lift for select 4BR and 5BR types
- Wide variety of sizes, with 4BR/5BR units more compact and affordable compared to competitors
Facilities & Appeal
- 9 swimming pools (lap, lagoon, adventure, spa, wading, etc.)
- The Emerald Club: gym, games/collab/reading/meeting rooms, function halls
- Aircon kids’ playroom, BBQ and gourmet decks, tennis court, sky gardens, lawns
- Private lifts for more exclusive stacks, large-scale landscaping
Location & Connectivity
- Just 5 min walk to Tanjong Katong MRT (TEL), near Katong Park/Marine Parade MRTs
- Steps to Katong/Joo Chiat shophouse food, cafes, East Coast Park
- Within 1 km of Tanjong Katong Pri, Haig Girls’, Chung Cheng High and select internationals
Summary
- Emerald of Katong is the top value choice for buyers seeking a wide mix of efficient, affordable layouts and resort-level facilities, with a focus on family and investment flexibility.
- Tembusu Grand’s branding and larger, luxury layouts appeal to buyers wanting more space, exclusivity, and premium feel.
- Both are superbly located for transport, schools, food, and East Coast vibrancy, but Emerald’s lower price and thoughtful clubhouse/facility provision ups its mass-market appeal.
Emerald of Katong directly challenges Tembusu Grand with scale, pricing, and family-friendly design, making District 15 the epicenter of exciting new launch choices for the East